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Fashion shopping on the web comes of age
The clothes-conscious have abandoned catalogue-flicking for surfing the net
Alice Fisher, style correspondent - Sunday March 9, 2008 - The Observer
Snooty assistants and changing-room angst will soon enter fashion history as more and more shoppers go online. Fashion 'etail' is one of the big growth areas, according to a survey which found that 97 per cent of British web users shop online, 36 per cent buying clothes - an increase of 40 per cent in the past two years.
This enthusiasm for internet fashion is partly cultural. The UK has one of the highest take-up figures for broadband - access rose to 57 per cent in 2007 - making the internet quick and easy to use. Britons also have a strong tradition of mail-order shopping and have simply swapped flicking through a catalogue for browsing online. 'The largest clothing retail online market share in the UK is Next,' says Lorna Hall, executive editor of retail industry magazine Drapers. 'That's directory business which has migrated to the internet. |
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